Use Google to Improve Your Business

CHAPTER - III

Ref: Chapter II & Chapter I

Google +: 

This is a multilingual social networking and identity service. It is the second largest social networking site in the world, having surpassed Twitter in January 2013. It has many features like, Stream, Circles, Hangouts, Messenger, G+ Mobile, Instant upload, Communities, Games, & G+ Pages, which can be used as per requirement of the ecommerce company. Price: Free. 

YouTube:

 

This is a video sharing website on which users can upload, view, & share videos. The ecommerce companies can generate & upload video contents like showcase of products, product reviews, or product demos to the site that can be shared in many platforms. Price: Free.

 

 

Google Adwords:

 

This is the main advertising product of Google, which offers pay-per-click or cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, & site targeted advertising for text, banner, & rich-media ads, along with local, national, & international distribution. You can campaign your company or its products internationally through Adwords. Price: Depends on the Advertising criteria.

 

  

 

Google Adsense:

 

This is a program that allows publishers internationally in the Google network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content & audience, & this advertisements can generate revenue for the ecommerce sites on either a per-click or per-impression basis. Google uses internet search technology to serve advertisements based on website content, user's geographical location, & other factors. Adsense has particularly been helpful to the small ecommerce sites that do not have the resources to run advertising sales programs, & engage sales people to generate with revenue. Price: Free.

 



Admob:

 

This business solution product offers advertising solutions, i.e. mobile banners & text ads  for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone, & all standard mobile web browsers. Ecommerce companies can be benefitted through this tool. You can monetize and promote your apps with ads. You can build a great app business with this tool. Signing Price: Free.

 



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