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Ecommerce Language for Small Business Owners

 
Curated Commerce: This refers to creating unique product lines that provides customers with a distinct collection of products. In online shopping, the demand for personalization is a vital driving factor. Marketing techniques viz. email marketing is very often used to showcase unique product lines to customers depending on the personal taste & purchase history. 
 
Ecommerce Hosting: This depicts a type of website hosting platform exclusively meant for ecommerce firms, which differs from a standard website hosting platform in many functionalities, such as, database support, SSL, shopping cart software, payment processing services, & security.
 
Electronic Data Interchange: This refers to the exchange of data between companies through networks. This is an easy but important mechanism for companies to buy, sell, & trade information, as the number of internet users is increasing rapidly.

Abandonment: This is a term which interprets the phrase "a visitor leaves a web page without completing his/her desired actions". Examples include visitors who add items to their shopping cart, but exit without any purchase, & visitors who leave the web page abruptly without signing up for a free newsletter or any software.

Credit Card Interchange: This is a process where, all the entities involved in a credit card transaction meets.

Ecommerce Remarketing: This is a marketing strategy, viz. automated email marketing system to woo the visitors who abandoned the website without completing their desired actions.

Mcommerce: There is a growing trend of using networks interfaced with wireless devices, i.e. laptops, mobiles, & handhelds etc. Techniques used to complete the online transactions made by the visitors through these wireless devices can be called as mcommerce. Also this term refers to the design & develop of ecommerce websites meant for these devices.

Tcommerce: This is a strategy focussing on designing & developing of ecommerce tools for tablets in order to improve the browsing & shopping experience.

Merchant Account: Setting up a mechant account involves you, your banker, & a 3rd party processor to arrange a foolproof mechanism for accepting or receiving payments.

Payment Gateway: This is an automated service for money transaction between shopper & merchant. 3rd party processors process, verify, & accept or decline credit card transactions on behalf of the merchant via secured internet connections using internationally approved system of computer processes.

PCI - DSS: This is a standard that all organizations including online retailers must follow, while storing, processing, & transmitting the credit card data of their customers. The Data Security Standard (DSS) was developed & maintained by Payment Card Industry Security Standards Council (PCI SSC). To be PCI complaint, the online companies must use (a) a firewall between the wireless network & the card holder's data environment, (b) use the latest security & authentication system such as, WPA/WPA2 (a wireless encryption standard), (c) change default settings for wired privacy keys, & (d) use a network intrusion detection system.

Secure Sockets Layer (SSL): This is an internet protocol developed by Netscape to transmit encrypted private data between a client & a server. This uses a cryptographic system that uses 2 keys, one is public, known to everyone, & the other is private, known only to the recipient of the data, such as credit card information.

Social Shopping: This refers to customers who use social networking media to share their latest purchases, deals, discounts, & product reviews etc. 
  
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