Fromthesun: Twitter & Ecommerce

Twitter is a great social media platform that can amazingly help growing ecommerce businesses in comparison to other networks. This is happening owing to some special features of Twitter, i.e. use of short characters (140), ease of connection to influencers, & high level of interaction. Let us discuss these features of this social media marketing channel: Twitter.

Use of Short Characters:

Every business can use maximum 140 characters in its tweet messages. You can send 'Long Tweets' also, which will be divided into series of messages, each of maximum 140 characters through a special maneuver. Therefore all the messages must be short, clear, & pointed. On an average, a visitor usually spends 22.8 seconds in a web page, while surfing the net. So with limited time availability, short Twitter messages manage to draw the reader's focus on its words, & thereby captivate visitors to open, read, & click the appropriate business sites. The tweet words must be enticing for further sharing & calling for action in lightning speed.

Ease of Connection:

Every social media network has been designed to connect people/businesses, & expand network. On Twitter, you can send direct messages, & address individuals without writing a post or email unlike others. Therefore, there is more possibility of instant conversations, & if this process is repeated in a periodical basis, this engagement can be transformed into relationships. Businesses should apply this technique with the Twitter influencers in order to create solid connection, which will generate greater reach & visibility, brand value & trustworthiness.

Interaction Level:

Twitter's dynamic platform allows immediate user interaction, which is much more conversational & surely that makes for a great social media network, trying to create strong bonds between users. Now a days, people are highly time conscious & thus want to clear the work as quick as possible. On the other hand Twitter is a text messaging tool, just like a chat, & so actions as good as reactions take place in minutes. Exchange of short messages, retweet, & interaction with Twitter accounts allows for a high level of interaction & dialogue between users. Furthermore, Twitter brands have the maximum possibility to mix up what they share, & get valuable content out quickly. Brands create conversations, which in turn build their community ties & relationships, consequently generating brand promotion & business.